AMZ Main

News, Reviews, & More

Visuals

Plot

Biographies

Interviews

Science of Avatar

3D Tech

Avatar Game




Rabbit Holes 3D Motion Holograms
Source: rabbitholes.com (site no longer online)

A RabbitHole is a 3D Motion Hologram printed into a 2-D film surface, which displays full-color 3D and action visible without special eyewear. More technically, a RabbitHole is a next-generation digital hologram that contains up to 1280 digital frames of CGI or video imagery.

These digital motion holograms are unlike any hologram you've ever seen. Classically, holograms have been single-colored or rainbow-like, and limited in their ability to realistically recreate 3D scenes, especially at a large scale; however, RabbitHoles Media utilizes patented printing technology to create bright, full-color holograms.

Three characteristics make this new communication tool unique and particularly memorable:

3D/Z-plane :: RabbitHoles are completely flat (0.7mm thick), yet the 3D imagery appears further in front of, and deeper beyond the surface than people imagine is possible.

Motion :: Using CGI (computer generated imagery) or live-action digital video, RabbitHoles can hold motion sequences up to ten seconds long to tell a short story, or bring a character to life.

Interactivity :: Viewers' movement in front of a RabbitHole triggers the immersive and animated content, provided by the image sequence embedded in the surface...up to 1280 frames!


"Unbelievable 3D! � You've got the holy grail of advertising."
James Cameron








3D HOLOGRAMS





RabbitHoles 3D Motion Holograms: Gnomon Gallery, SIGGRAPH, and Pixologic / Gnomon Party
from douglas johnson on Vimeo


The video above presents real footage of the twelve limited edition RabbitHole 3D Motion Holograms by ten renowned entertainment industry artists that RabbitHoles Media launched for the Grand Opening of Gnomon Gallery in Hollywood; the RabbitHoles 3D prints were displayed at SIGGRAPH and remain on display at Gnomon Gallery.

How Does it Work? Conceptually . . .

A RabbitHole works much like flip-book, with an embedded sequence of 1280 digital images acting in place of drawings on pages...using film instead of paper...and the viewers' thumbs being replaced by the viewers themselves. The digital images each provide a unique perspective of the scene or object that varies gradually from one image to the next.

How Does it Work? Technically . . .

Red, green, and blue pulsed-lasers are used to embed a diffraction grating within a small thickness of holographic film. Each digital image in the sequence is divided into a given number of holo-pixels using proprietary algorithms. The holo-pixels are then assigned to their necessary location amongst a given number of rows and columns.




AMZ Main

News, Reviews, & More

Visuals

Plot

Biographies

Interviews

Science of Avatar

3D Tech

Avatar Game



Site Info | Site design by SFMZone. Copyright 2010 All Rights Reserved. | TOP^