TechRepublic editors review
Avatar 3D's merits
Mary Weilage | Excerpt: techrepublic.com
Mark Kaelin: First, let me say, the 3D was very well done. I could tell thousands of hours by some very creative people were put into the making of the movie.
The artistic ability of those involved was unquestionable. However, with that being said, I found the 3D aspect of Avatar to be a complete and totally unnecessary distraction. From my perspective, the 3D was just plain annoying.
In one scene, there were little firefly-like things floating around, and my reaction was to brush them away - they interfered and obscured what was taking place on the screen. I'm sure the intention was to enhance the magic of the scene, but all I remember is wishing the stupid bugs would go away. I actually thought about a steamy summer evening on the patio swatting away the mosquitoes.
Blockbuster 'Avatar' to
accelerate 3D revolution
By Rob Woollard | Source: smh.com
The runaway success of science fiction blockbuster "Avatar" will accelerate the 3D movie revolution, which has already powered Hollywood to a record year at the box office, analysts say. James Cameron's futuristic fantasy is on course to become the highest-grossing movie of all time after smashing the one-billion-dollar barrier in only three weeks over the weekend.
The film, which has a reported budget of between 300 and 500 million US dollars, has been hailed as a landmark in movie history and its impact will be felt across the industry, experts say. "The ramifications of 'Avatar's' performance are huge," said Jeff Bock, chief analyst with box office tracking firm Exhibitor Relations. "Ripple effects are going to occur fast and furiously."
Bock said the stellar success of "Avatar," which is already the fourth highest-grossing movie in history, would persuade other studios that big budget 3D films represented an attractive investment.
Eyes on Avatar as an
industry seeks renewal
By Matthew Garrahan | Excerpt: ft.com
Avatar is the first big-budget live-action release to be shot in 3D, which many in the industry are betting represents the future of filmmaking. Such 3D films tend to perform better at the box office because exhibitors and cinema chains can charge a premium price.
Thanks to a new generation of glasses and projection systems, audiences have, to date, been willing to pay more for the 3D experience. "A 3D screen produces roughly two-and-a-half times the revenue of a comparable 2D screen," says Jim Gianopulos, co-chairman and chief executive of Fox Filmed Entertainment, the studio behind Avatar.
Avatar is the first live action 3D film to go on wide release and was made by the director of Titanic , the biggest grossing film.
Immersive technology in
James Cameronï¿½s latest caper ï¿½Avatarï¿½
Avatar will make people truly experience something, one more layer of the suspension of disbelief will be removed. All the syn-thespians are photo-realistic. Now that weï¿½ve discovered CG characters in 3D look more real than 2D.
Your brain is cued ï¿½ itï¿½s a real thing not a picture ï¿½ and discounting the part of (the) image that makes it look fake,ï¿½ says James Cameron at the Microsoft Advance ï¿½08 conference.
A year after Cameron made the statement, ï¿½Avatarï¿½ is now ready to reel in Phil. theaters come December 17 (Thursday).
Avatar Breaks IMAXï¿½s
Wide Release Record
By Krystal Clark
Following in the footsteps of Harry Potter and the Half-Blood Prince and The Dark Knight, James Cameronï¿½s Avatar will debut in both conventional and IMAX theaters when its released this Friday, December 18th. The 3-D spectacle will have the widest IMAX opening ever in both domestic and international markets.
This past summer Harry Potter and the Half-Blood Prince popped up in 161 domestic IMAX theaters, and about 70 international. Avatar will up the ante by appearing in 178 domestic and 83 international IMAX theaters for a total of 261, making it the companyï¿½s widest release to date.
Director James Cameron feels that IMAX will allow viewers to see the film in the best possible way thanks to the sound and picture quality that the venues have to offer.
Five Innovations in James Cameron's Avatar
By Peter Sciretta | Source: slashfilm.com
Performance Capture Workflow: A lot of the film was captured using a performance capture technique similar to that of which Robert Zemeckis filmed Beowulf.
So Cameron developed a virtual camera which will allow his to point it at his actors and see them as their computer generated characters in real time.
Simulcam: A camera set-up which allows them to follow or monitor a virtual character which was captured in performance capture into a live action environment in real-time.
It also allows them to see what a virtual backgrounds will look like in a live-action shot. I know that Steven Spielberg had a set-up like this on A.I., but I think it only showed him wireframes of buildings, and was very glitchy.
The End of Cinema As We Know It?
Avatar will undoubtedly be the most eagerly anticipated 3D film this year and it is expected to set the bar for all others. With legendary director James Cameron at the helm and many new developments in CGI technology it's easy to see why expectations are high.
Cameron is clearly a man who likes to push the boundaries of filmmaking, as was seen with the cutting-edge effects used in the hugely successful Titanic.
Avatar was originally set to be Cameron's follow up to Titanic but he felt the technology was not then advanced enough for him to realise his vision, and would likely prove far too expensive.
Avatar is set to include revolutionary new special effects by implementing a motion capture animation technology developed and pioneered by Cameron himself.
JAMES CAMERON: THE WORLD SHOULD BE SHOT IN 3-D
3-D movies - from Jaws in 1983 to Spy Kids in 2003 - have long been staples of movie fare. Then as now, audience goers donned special glasses that make double images leap out of the screen.
But today's movies, using advanced cameras, are far sharper; and the prospect of standardized 3-D for all films and TV shows means the technology will likely become a DVD staple, too, over the next 10 years.
Or at least that's director James Cameron's message at Hollywood's first 3-D Entertainment Summit. "There's nothing in the palette of entertainment that can't be done in 3-D," he said. "All the hard work has been done."
Cameron called his work on Aliens of the Deep, a 3-D documentary from 2005 that explored the wreck of the Titanic, a "proof of concept" that gave him the expertise in stereoscopic filmmaking to take on what he calls the most ambitious 3-D film ever created.
3D Screens Now Number
Over 5,000 Worldwide
Someone flipped a switch on the topic of "3D" in 2009. In every industry from movie production to consumer electronics, the subject of 3D has been a main topic of discussion.
Topics like Digital Cinema, Digital Cable and HDTV have begun to settle down and forward thinkers are now wondering what 3D means to their businesses.
While many people still wonder out loud if 3D is just a fad the way it was in the past, a growing number of people are well beyond this controversy - and they are putting their money where their mouth is. Investments are being made all across the board.
One piece of evidence - there are now over 5,000 digital 3D screens worldwide. And, the companies that are installing 3D equipment in theaters - RealD, XpanD, Dolby and Master Image - all report hundreds of orders in their pipeline.
3D movies aren't a gimmick anymore
By RICHARD GELFOND
It's no secret that 3D movies are enjoying an incredible resurgence. As studios and exhibitors look for ways to keep providing moviegoers with reasons to leave the comfort of their homes and spend money to go to the movies, 3D has once again become a promising platform.
And with this weekend's release of "Monsters vs. Aliens," one of the most highly anticipated 3D films to date, it is the perfect time for the entertainment industry to gather in Las Vegas at ShoWest 2009 and discuss the current state of 3D.
Among the questions everyone in the motion picture and theater industries should be asking at Monday's convention opening is how we keep 3D from fading away again, when the initial novelty of movies shown in this format wears off.
To date, our industry has used both IMAX 3D theatres and the growth of digital theater systems capable of showing images in 3D to help drive the interest and grow the renewed popularity of 3D.
SideVue: 3D-Day | By Brian Gibson
3D seems to rear its extra-dimensional head every few years. Cinemaï¿½s based on illusion after all from the eye-deceiving trick of still images flipping past quickly enough to seem like a moving picture to little perforations in the screen for the speakers behind to make it seem the sound is coming right out of the image at you.
3D these days usually involves shooting two images simultaneously, with cameras side-by-side and using mirrors, so the resulting image tricks the brain into seeing the two images as a 3D-image.
It all started, really, back around the beginning of film, with stereoscopes in the 1890s glasses people used to look at a card a little distance away from the lens, merging the identical pictures on the card into one, seemingly multi-sided image.
Only about a fifth of North America goes to the theatre regularly, anyway, but now it seems like more and more of us are staying home, watching a disc or streaming video.
Summer cinema admissions highest
since 1969 | by Sarah Crawley-Boevey
According to the Film Distributors' Association UK admissions rose 1.1% to 164.2m in 2008 with box office takings up 3.7% to ï¿½854.4m, thanks largely to the popularity of films such as 'Mamma Mia' and 'The Dark Knight'. The unveiling of 3D technology is also expected to boost cinema ratings in 2009, with more than a dozen films planned in the format.
The 3D Revolution | By Fiona Morrow
DreamWorks Animation CEO Jeffrey Katzenberg has declared 2009 the year of 3-D films. He announced recently that, starting this month, all movies produced in his studio will be made in 3-D.
Around a dozen 3-D films are already set for release this year, including James Cameron's Avatar reportedly the most expensive movie ever made, with a budget of $250-million to $300-million (U.S.)
Is the future 3D? | By Simon Parkin
Could this be the year that 3D film makes a major breakthrough? With a dozen big budget 3D movies due for release, filmmakers seen convinced we'll all soon be wearing the special glasses.
Simon Parkin asks whether we'll ever see cinema in the same way again. If film industry big wigs are right, millions of us will soon think nothing of sitting in the dark, starring at the silver screen through dark lenses.
Certainly some powerful figures in Hollywood are throwing their weight behind the re-birth of 3D. It is nothing less than the greatest innovation that has happened for all of us in the movie business since the advent of colour 70 years ago, Dreamworks chief Jeffrey Katzenberg recently told an audience.
While Terminator and Titanic director James Cameron plans to release his $190 Million sci-fi epic Avatar, his first film in a decade, only in 3D format - the most expensive 3D film ever made.
It may seem an unlikely idea, but there are those who suggest that the technology invented for the hit James Cameron film, ï¿½Avatar,ï¿½ may show us what the future of virtual worlds looks like. Since the release of his massive hit ï¿½Avatar,ï¿½ director James Cameron has gotten plenty of deserved attention for his filmmaking innovations, having invented a camera system that captured live footage of his actors and integrated it immediately into fleshed-out scenes from his fictional world of Pandora.
But movies may not be the only medium Cameronï¿½s innovation is pushing toward the future. In fact, the technology he and his visual effects partners built for the record breaking film may also provide our first real glimpse of the future of 3D virtual worlds. Todayï¿½s virtual worlds have attracted millions of users, significant venture capital and sometimes impressive revenues.
But some experts think itï¿½s a no-brainer that augmented reality tools like Cameron used to turn ï¿½Avatarï¿½ into historyï¿½s highest-grossing film could soon be the core of what millions of people experience in 3D virtual worlds that until now, weï¿½ve only been able to dream about. Today, the term ï¿½virtual worldï¿½ means a lot of things to a lot of people. To many, it means 2D online social games like Gaia Online or Club Penguin. To some, it means large-scale massively-multiplayer online games like World of Warcraft. And to others, itï¿½s open-ended 3D experiences like Second Life.
By Kurt Raether | Source: uwmpost.com
William Friese-Greene first filed the patent for the three-dimensional process in 1894. No, that's not a typo; 3D film has been around for over 100 years. He developed a system that used a stereoscope to combine two images into one. The basic process remains the same to this very day, and in recent discussion about the future of the moving image, 3D has dominated the landscape.
The question seems to be whether 3D is the next step in film and video, or if it just another gimmick to get more technology off the shelves and into our homes. To paraphrase: "Didn't I just buy an HD TV?" The answer can be found by simply looking at trends. In the last few years, 3D movies have seen a resurgence, especially in children's fare.
2004's The Polar Express was one of the first, followed by films like Monster House and Meet the Robinsons. In 2007, Beowulf bucked the kid stuff, billing itself as one of the first serious 3D films aimed at an adult audience. 2009, however, takes the cake in the recent 3D saturation with a total of twelve mainstream Hollywood films jutted out at audiences last year.
James Cameron's New 3-D Epic Could Change Film Forever
By Joshua Davis | Excerpt: wired.com
Here's James Cameron's idea of play: scuba diving near unexploded, World War II-era depth charges in Micronesia. In the summer of 2000, he chartered an 80-foot boat and invited a group of people to dive down to a fleet of sunken Japanese battleships. He brought along Vincent Pace, an underwater camera specialist who had worked on Titanic and The Abyss.
Pace, expecting to experiment with hi-def video, packed all of his gear but soon began to suspect that Cameron had something else on his mind. They were looking over footage from a day's dive when Cameron asked Pace a question: What would it take to build "the holy grail of cameras," a high-definition rig that could deliver feature-film quality in both 2-D and 3-D?
This highlight is the first of a three part series of articles from wired.com. Click on the link above for the full part one article, and click these titles for part two and three - 5 Steps to Avatar: Reinventing Moviemaking and Inventing Effects to Create the Avatar Universe - both by Frank Rose.
3D Means New Rules For Directors
By Rafe Needleman | Excerpt: cnet.com
The rise of 3D technology for movies and television will force a change in how directors tell stories. Say good-bye to gut-wrenching drops off cliffs and swoops through asteroid fields to call attention to 3D effects.
Be prepared for directors to use slower pans, less cutting, and more deliberate camera moves to blend the technology into the story. These new 3D movies may look boring in 2D, but they'll end up feeling more engaging when seen in three dimensions.
"Unfortunately, the history of 3D is bad 3D," says Sandy Climan, CEO of 3ality, a company that makes, as he calls it, "end-to-end technologies from image capture to processing" for three-dimensional entertainment.
The Cameron effect
By Oliver Good | Excerpt: thenational.ae
When an audience at the Dubai International Film Festival today becomes one of the first in the world to don 3D specs and watch James Cameron's Avatar, a number of things could happen.
If the pre-release hype and any number of early reviews are to be trusted, they will leave the screening having seen something that will change cinema forever.
Alternatively, they will have sat through the most expensive vanity project in film history; a two-and-a-half-hour-long special-effects marathon with only the power, according to one report, to induce mass vomiting.
The science-fiction epic, which has reportedly been in the works for 14 years, takes place on the mythical world of Pandora, a lush, jungle-covered moon.
Alternate World, Alternate Technology
By John Anderson | Excerpt: nytimes.com
"WELCOME to Avatar." The director James Cameron had materialized, as if by digital magic, before an early screening audience here of his latest blockbuster-in-waiting. But it's not quite clear what the director was inviting them into this day in early December.
The little $230 million picture he had just finished? The "world" created by his production's advanced digital techniques? The "shameless engine of commerciality" he has not so jokingly claimed to have constructed?
Whichever "Avatar" Mr. Cameron had in mind, a lot of people's holiday happiness, and profit, rest upon it. And the debut did not come without a hiccup. The houselights dimmed. The 20th Century Fox logo appeared. Trumpets blared.
The Gimmicks That Changed Cinema
James Cameron promises Avatar will be the next step in a fully-immersive, 3-D movie experience -- but will it have the impact of these?
By Michael Adams | Excerpt: rottentomatoes.com
James Cameron's Avatar is almost here, and if it's anything like the director's been promising -- a new way to experience immersive 3-D movies, whatever that means -- then the industry could be about to enter a new phase of technology.
So to mark the release of the latest revolution in film technology, we took a look back -- way back -- at the ones that have come before it. In the first of our two-part series about the technological advances that changed the movie industry forever, we look at the gimmicks that are now part of the standard moviegoing experience. Tomorrow, we look at the ones that weren't so fortunate.
Avatar - Gateway to a new world
James Cameron's long-awaited 3D science-fiction epic Avatar opens this month. Geoffrey Macnab recounts the Titanic director's long struggle to make it, and asks whether the film will revolutionise cinema
At the Las Vegas trade event ShoWest in 2005, the film directors James Cameron, George Lucas, Robert Zemeckis, Robert Rodriguez and Randal Kleiser all appeared on stage together in 3D specs.
These titans of the US film industry were there to herald what they were confidently predicting would be the next big revolution in cinema - a revolution that might even have the transformative powers of the birth of the talkie in Hollywood in the late 1920s... namely 3D.
The technological secrets of James Cameron's new film Avatar
By Bobbie Johnson | Excerpt:
In real life, we see images in three dimensions because our left and right eyes see slightly different images that, when combined by the brain, deliver a picture that has depth.
In old-fashioned 3D cinematography ï¿½ the sort where your glasses had red and green coloured lenses ï¿½ a pair of closely-aligned images with different tints gave the impression of depth by fooling the eyes. But modern 3D films have developed new techniques to drag them out of their B-movie past, and Avatar takes things a step further by using both computer generated imagery and advanced stereoscopic filming methods to create the illusion of reality.
The best is yet to come: 3D technology continues to evolve and win audience approval
By Bill Mead | Source:
3D just keeps getting bigger and better in spite of the early skepticism that the trend wouldnï¿½t last. This year, Hollywood delivered on their promised 3D titles, with many more in the production pipelines.
Like color or stereo sound did before, 3D production techniques are maturing and becoming part of the filmmakerï¿½s everyday toolkit. We are seeing 3D being put to use, not as a gimmick, but in ways that add to the overall enjoyment of the movie. The best 3D has yet to be seen by the public.
3D vision seen paying off
Digital 3D looks set to be a key revenue earner for businesses from cinema chains to software developers as companies bank on the fast-improving format ushering in a new age of entertainment.
The medium is already fuelling an increase in cinema receipts worldwide and, should it take off, analysts see the potential for substantial revenue growth going into 2010. Companies such as Cineworld, BSkyB, Pace and DDD Group are likely to benefit as Hollywood studios and punters alike plough their money into 3D products.
A new record for 3D, the 3D screens outperformed 2D screens six to one in the film's opening week. The journey for 3D began over 100 years ago when the technique was first pioneered, while the first projected 3D movies were shown at the Astor Theater in New York City in 1915.
The future is 3D
By James Clayton | Excerpt:
By not showing a wide range of movies in multi-dimensional manner, large audiences are missing out on what is truly a terrific experience. James wonders if 3D shouldn't try a bit harder to break away from the realm of kids' movies.
I'm a bit of a late-comer, but having finally been given a good reason in the form of Coraline, I've had my first 3D cinemagoing experience. At long last, I've been exposed to the extra dimension, had my supra-visual virginity claimed and belatedly received the baptism in the waters of future blockbuster filmmaking.
Things will never look the same again... Coraline as a film in itself was fantastic, so to see Henry Selick's adaptation of the Neil Gaiman story sprawl out as an immense eye-popping, immersive piece of moving artwork was a thrilling bonus. Avatar will be the point at which we emphatically arrive in a new cinematic age.
3D Monsters vs. 2D Aliens
By Andreas Fuchs | Excerpt:
As the world is looking Up to Cannes and North America, letï¿½s review the last milestone in the digital 3D deployment. According to our friends at Screen Digest, the majority 55% of the opening-weekend gross of Monsters vs. Aliens ($32 million) came from less than 30% of some 7,300 screens in 4,104 theatres.
Even more telling perhaps is the fact that the 3D copies generated an average gross six times higher than their 2D counterparts. No wonder Screen Digest analyst Charlotte Jones opines that ï¿½high-profile 3D releases are driving exhibitors to upgrade their screens.ï¿½ Over 560 new 3D screens were added in the first three months of 2009, more than the total number of the full year 2008.
Cinema's third attempt at 3D | By Mark Savage
"It comes off the screen right at you! ", screamed the poster for the 1953 schlock-horror film The House Of Wax 3D. Audiences, filled with anticipation for the first major studio 3D movie, flocked to cinemas to see the ghoulish spectacle of.... a man bouncing a paddleball into their faces.
This gimmicky showboating set a template for 3D cinema which endured through the medium's two big boom periods in the 1950s and 1980s. Films like Andy Warhol's visceral Frankenstein 3D brought "horror right into your lap", while the sixth instalment of Nightmare On Elm Street splattered viewers with Freddy Kreuger's bloody entrails.
New age of 3D may be big,
but it is unlikely to combat piracy threat
By Amanda Andrews | Excerpt: telegraph.co.uk
The third revival of 3D cinema looks set to provide the biggest boost since colour. There are even hopes from studios it could protect film from its greatest threat - piracy. Ninety per cent of piracy is the result of someone taking a camera into the cinema.
But, as Dreamworks president Jeffrey Katzenberg said recently, "You can't camcorder 3D". The commitment from studios to the medium is greater than ever before. No more is 3D just a novelty. Peter Jackson and Steven Spielberg are filming the Tintin trilogy in 3D and James Cameron has made Avatar, his first feature since Titanic, in 3D.
Hollywood banking on 3-D
By Bob Strauss | Excerpt:
The image is perfect. Now Hollywood is betting big that everything else about digital 3-D movies will be up to speed soon, too. The biggest wager so far began Friday, when DreamWorks Animation released its $150 million "Monsters vs. Aliens" on about 7,000 North American screens.
But only 2,000 or so of those are equipped to project the computer-generated cartoon extravaganza in 3-D. That's roughly half of the auditoriums that DreamWorks CEO Jeffrey Katzenberg hoped would be available by now to show his baby in the eye-popping way it was made to be seen.
Attack of the 3-D movies
By Moira Macdonald
Jeffrey Katzenberg is not one for understatement. "We're about to step onto the next great revolution in the history of cinema," he says. The longtime movie executive and DreamWorks co-founder was in Seattle earlier this winter to talk about the studio's 3-D animated feature "Monsters vs. Aliens", as well as DreamWorks Animation's recent decision to produce all of its films in stereoscopic 3-D.
Using new technology from Intel and Hewlett Packard as well as its in-house animation tools, the studio is trumpeting its use of InTru 3D as a pioneering step forward.
ReelThoughts: "3-D Revisited"
By James Berardinelli
The first time I was introduced to 3-D via circular polarization was in the 1990s at Universal Studios Florida. The attraction was "Terminator 3-D," a 10-minute short featuring the stars of Terminator 2 and directed by James Cameron. It was pretty spectacular, but it was never intended to be a fully realized cinematic experience.
It was an amusement park ride. And thatï¿½s how I felt about Monsters vs. Aliens, except that it was about ten times too long for what it offers. Cameron's Avatar is looking increasingly like the acid test for 3-D, although the temptation exists to see it in a "regular" theater.
The Evolution of 3D
Will Avatar be the pinnacle of 2009's 3D Emergence?
By Shawn S. Lealos
IMAX has helped usher in the current 3-D explosion. In 2003, James Cameron's Ghosts of the Abyss was released as the first full-length 3-D IMAX feature film with the Reality Camera System. This system uses HDTV video cameras instead of film and was built specifically for Cameron, per his specifications.
Pixar is determined to release every movie from here out in 3-D, and DreamWorks is following suit, promising the next Shrek film will be 3-D as well. Ice Age has a new sequel coming out, also in 3-D.
Will 3D Really Take Off?
TechRadar's 2009 technology predictions
"I think 2009 is going to be a breakthrough year for 3D, at least in the sense of it building a head of steam as the next must-have tech upgrade," says Editor-in-Chief Nick Merritt.
"The technology is closing in and it works: from Hollywood, with James Cameron blazing trails with Avatar and rapid installation of 3D in theatres; from the broadcasters, with Sky putting in an impressive demo and from the manufacturers, who will be showing working 3D TV sets."
"That's not to say that the path ahead is easy," adds Editor Patrick Goss.
Paramount Offers To Pay Print Fees Directly to Exhibitors for Digital and 3D Conversions
By David Chen | Excerpt:
With more than a dozen digital 3D releases coming out this year (including James Cameronï¿½s sure-to-be-megahit Avatar in December 2009), studios have a vested interest in making sure films can be viewed by the audience in the way they were intended.
According to Variety, Paramount is now offering to pay virtual print fees directly to theater owners who convert at least 50% of their screens to digital, with a higher fee offered for screens converted to 3D. Currently, there are only 1,250 digital screens (out of 5,620) that have 3D capability.
The Push For A 3D Cinema Revolution
By Nick Broughall | Excerpt: gizmodo.com
3D Cinema is nothing new, but 2009 is the year that we'll really start to see films being released in 3D on a large scale, rather than just special feature events down at IMAX.
But is it the revolution that cinema seems to so desperately need, or just a not-so-cheap gimmick that is more about raising revenue and lessening piracy for the internet age?
Dreamworks animation has announced that every animated feature film they create for the big screen will be created in 3D, starting with Monsters Vs Aliens, which opened in cinemas yesterday. And they're not alone: Pixar are releasing their upcoming film Up, plus Toy Story 3 next year, in 3D.
3-D Advertising Comes to the Silver Screen
Screenvision, the leading innovator in cinema advertising has partnered exclusively with the Wrigley brand to bring the first ever 3-D ad to cinema beginning May 1st.
This exclusive partnership extends Screenvision's focus to create 360 degree entertainment experiences for consumers and marketers alike.
Already the 3-D in-lobby leader for advertisers, Screenvision will now also be the 3-D in-theatre leader with the launch of its first ever on screen 3-D ad. The 3-D ad will run for a five week period beginning May 1st on 762 3-D screens in 461 Screenvision represented theatres.
Can 3-D save the movie industry?
By Stephanie Zacharek
In the early 1950s, as the advent of television threatened the supremacy of movies, 3-D was hailed as the future of cinema, the magic solution to Hollywood's postwar slump.
Jerry Wald, Columbia's production chief at the time, was understandably thrilled when a quickie picture rushed out by his studio to cash in on the craze, "Man in the Dark," became a hit.
The new 3-D doesn't make you throw up; the glasses are plastic, not paper, and don't have those old-fashioned red and green lenses; and, come on, the whole thing is just cool.
Michael Mann wants to do 3D
By Di Gabriele Niola
Director of movies such as Last of the Mohicans, Collateral and now Public Enemies Michael Mann is a man in his sixties, whoï¿½s very keen on taking notes during the questions, who fully answers, who remembers dates, places and events and who sometimes likes to complete answering question.
ï¿½We were supposed to shoot on film but then just before the beginning of the shooting we had a test. When we watched the result, the film images looked like a period movie, the digital ones looked like today. Yes! Iï¿½d love to shoot a 3D movie, itï¿½s something that fascinates me! The more the audience is immerse the better it is!ï¿½.